Matinee is a beachwear brand made in Italy, born in 2019 from the creative flair of Giusy Piacente and part of Ocean Style Srl.
The brand debuts with capsule JAMAICA, signed by the famous fashion influencer Chiara Biasi, immediately achieving great success. The following year, the collaboration was renewed with the launch of the capsule ICE CREAM TRUCK, consolidating a winning stylistic synergy.
In 2021, Chiara Biasi assumes the role of creative director, ushering in a new era for the brand, characterized by a revamped visual identity and the collection L'ÎLE, then followed by Rebirth in 2022: a tribute to the desire for rebirth and restart.
In the years that followed, Matinée evolved, staying true to its founding values: inclusivity, internationality, and freedom of expression. The collections reflect a contemporary and sophisticated aesthetic designed to enhance the uniqueness of each person.
In 2024, the brand ushers in a new phase: a change in communication and marketing strategy marks the beginning of a journey of image repositioning, more mature and aware, without giving up its authenticity. Thus was born the campaign "Bonjour Matinée", which represents a new beginning, an essential aesthetic, a newfound soul. A collection that embodies elegance, boldness and modernity.
With an eye toward the future, Matinée continues to evolve, staying in step with the desires of its community and the desire to tell an authentic, vibrant and ever-moving story.