Matinée is a made-in-Italy beachwear brand, born in 2019 from the creative flair of Giusy Piacente and part of Ocean Style Srl.
The brand debuted with the JAMAICA capsule, signed by the famous fashion influencer Chiara Biasi, immediately achieving great success. The following year, the collaboration was renewed with the launch of the ICE CREAM TRUCK capsule, consolidating a winning style synergy.
In 2021, Chiara Biasi took on the role of creative director, ushering in a new era for the brand, marked by a revamped visual identity and the L'ÎLE collection, then followed by Rebirth in 2022: a tribute to the desire for rebirth and restart.
In the years since, Matinée has evolved, staying true to its founding values: inclusivity, internationality, and freedom of expression. The collections reflect a contemporary and sophisticated aesthetic designed to enhance the uniqueness of each person.
In 2024, the brand inaugurates a new phase: a change of communication and marketing strategy marks the beginning of a path of repositioning its image, more mature and conscious, without giving up its authenticity. Thus was born the "Bonjour Matinée" campaign, which represents a new beginning, an essential aesthetic, a rediscovered soul. A collection that embodies elegance, boldness and modernity.
With an eye toward the future, Matinée continues to evolve, staying in step with the desires of its community and the desire to tell an authentic, vibrant and ever-moving story.